The links below provide an outline of the material for this lesson. Be sure to read carefully through the entire lesson before returning to Canvas to submit your assignments. Printer-friendly version 4.0 Introduction to Lesson 4 4.1 Competition, Trade Areas, and Sites Characteristics 4.2 "The Competition", NAICS, (and SIC) 4.3 (Optional Activity) Exploring Your Own Market, Part 2 4.4 Locating a Coffee Shop in Atlantic City 4.5 Term Project – Finalizing and Submitting a Project Proposal Book traversal links for Lesson 4: Competitive Factors in Business ‹ 3.5 Term Project - Identifying a Topic and Providing Peer Feedback Up 4.0 Introduction to Lesson 4 ›