The links below provide an outline of the material for this lesson. Be sure to read carefully through the entire lesson before returning to Canvas to submit your assignments. 4.0 Introduction to Lesson 4 4.1 Competition, Trade Areas, and Sites Characteristics 4.2 "The Competition", NAICS, (and SIC) 4.3 (Optional Activity) Exploring Your Own Market, Part 2 4.4 Locating a Coffee Shop in Atlantic City 4.5 Term Project – Finalizing and Submitting a Project Proposal Book traversal links for Lesson 4: Competitive Factors in Business ‹ 3.5 Term Project - Identifying a Topic and Providing Peer Feedback Up 4.0 Introduction to Lesson 4 › Printer-friendly version