The links below provide an outline of the material for this lesson. Be sure to read carefully through the entire lesson before returning to Canvas to submit your assignments. 2.0 Introduction to Lesson 2 2.1 Business Modeling 2.2 Census Geography, Demographics, and Attributes 2.3 Market Segmentation and Clustering in the U.S. 2.4 Comparing Segmentation Systems 2.5 Term Project – Brainstorm Project Ideas Book traversal links for Lesson 2: Business Modeling and Market Segmentation ‹ 1.5 Term Project - Overview and Weekly Deliverables Up 2.0 Introduction to Lesson 2 › Printer-friendly version