The links below provide an outline of the material for this lesson. Be sure to read carefully through the entire lesson before returning to Canvas to submit your assignments. Printer-friendly version 2.0 Introduction to Lesson 2 2.1 Business Modeling 2.2 Census Geography, Demographics, and Attributes 2.3 Market Segmentation and Clustering in the U.S. 2.4 Comparing Segmentation Systems 2.5 Term Project – Brainstorm Project Ideas Book traversal links for Lesson 2: Business Modeling and Market Segmentation ‹ 1.5 Term Project - Overview and Weekly Deliverables Up 2.0 Introduction to Lesson 2 ›