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BA 850: Sustainability Driven Innovation

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7 - Insight-Driven Innovation II

  • Lesson 7 Overview
  • Levels of Insight
  • Means End Chains and Laddering
  • Cognitive Mapping for Innovation
  • Strategic Paths and Map Ideation
  • The Importance of Messaging
  • Closing Remarks

Book traversal links for 7 - Insight-Driven Innovation II

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Lessons

  • BA 850: Sustainability-Driven Innovation
    • 1 - Realities of Sustainability: Planet
    • 2 - Realities of Sustainability: People
    • 3 - Realities of Sustainability: Profit
    • 4 - Identifying Opportunities in Sustainability I
    • 5 - Identifying Opportunities in Sustainability II
    • 6 - Insight-Driven Innovation I
    • 7 - Insight-Driven Innovation II
      • Lesson 7 Overview
      • Levels of Insight
      • Means End Chains and Laddering
      • Cognitive Mapping for Innovation
      • Strategic Paths and Map Ideation
      • The Importance of Messaging
      • Closing Remarks
    • 8 - The Ten Types of Innovation
    • 9 - Organizational Context
    • 10 - Testing the Offering I: Stated Preference
    • 11 - Testing the Offering II: Revealed Preference
    • 12 - Honing and Evaluating the Concept

Course materials prepared by Andy James, College of Earth and Mineral Sciences, The Pennsylvania State University

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